Our recommended tools to strengthen your brand development strategy
If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do?...
View ArticleBrand strategy marketing training to win more customers
A successful brand strategy means your business' channels, digital experiences, and tone of voice need to home in on what your key customers want. We've got marketing training to strengthen your...
View ArticleWhat is branding? Definitions and guidance for consumer branded goods
Branding means fully integrating your customers' experiences of your brand. We'll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of...
View ArticleMoving your business online? Consider your brand positioning strategy
Discover our framework to plan, manage, and optimize your brand positioning strategy in the era of omnichannel consumer branded goods In its best form, a brand positioning strategy for a company...
View ArticleBranding definition for modern business models
How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine, you’ll be presented with two choices: “making a mark with a...
View Article3 online brand building strategies for consumer branded goods
Find new brand building strategies to delight your customers online with our RACE Growth System Consumer branded goods marketing is all about reaching and delighting your customers in a time and place...
View ArticleHow strong is your brand identity?
Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable...
View ArticleWhat is sustainable marketing and how should you use it?
Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and...
View ArticleDeveloping a strong digital brand identity based on research
How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a...
View ArticleOnline branding: a digital-centric approach to developing brands
Updating approaches to your online branding for the digital world Brand is No.1 I want to start with a bold statement. The online brand is the single most important element to a business or...
View ArticlePersonalized marketing in a competitive environment for brands and e-commerce...
Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing...
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